ShopSphere — Eron Begiqi

Overview

ShopSphere was losing customers at the worst possible moment — right before purchase. Analytics showed clear drop-off at the account creation gate. The hypothesis: if we remove friction, conversion will follow.

The bigger opportunity was personalisation. Their recommendation engine was sophisticated but the UI was surfacing it poorly.

My Role

UX/UI Designer

Timeline

10 weeks

Team

1 designer (me), 3 engineers, 1 PM, 1 data scientist

Tools

FigmaPrincipleFullStoryAmplitudeMaze

Deliverables

iOS & Android design system
Checkout flow redesign
Personalization framework
Onboarding experience
A/B test specifications

Process

4 phases

012 weeks

Research

Understanding exactly where and why users abandoned their carts.

Funnel analysis across 180,000 sessions
Exit surveys at abandonment points — 2,400 responses
Competitor checkout benchmarking (8 apps)
Guest checkout emerged as the single most-requested feature
Trust signals (reviews, returns policy) consistently cited as missing

Segment

Count

Score

022 weeks

Wireframes

Collapsing a 7-screen checkout into 3, without losing any required data.

Progressive form disclosure reduced perceived length
Inline validation eliminated 'submit and see errors' frustration
Address autocomplete reduced input time by 65% in testing
One-tap reorder from order history — zero wireframes needed, users loved it
Tested 2 payment UI patterns; bottom sheet won decisively

034 weeks

Design

A system that feels native on both iOS and Android while maintaining brand consistency.

Platform-adaptive components for iOS and Android conventions
Haptic feedback specifications for key interaction moments
Recommendation cards designed for quick scanning, not reading
Trust signal components: rating breakdowns, return policy, size guides
Dark mode with full contrast audit

042 weeks

Delivery

A/B test framework designed to validate key decisions post-launch.

3 A/B tests designed and documented pre-launch
Guest checkout vs account creation: guest won by 31% conversion lift
Recommendation placement test: below-the-fold won over hero
Iterative releases: checkout first, then personalisation layer
Conversion tracking dashboard built with data team

Handoff specs

Font size14px / 1.6

Spacing8px grid

Radius8px / 12px

Shadow0 2px 8px 0%

Duration200ms ease-out

Components

ButtonCardInputModalToastNav

Outcomes

Results

Conversion increase

Overall purchase conversion rate improvement

Cart abandonment

Reduced from 74% to 46% — a 28-point drop

Checkout screens

Down from 7, capturing the same information

0.8

App Store rating

Up from 3.9 after the redesign shipped